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Article: Wrinkles Achche Hain - Kiss Ironing Goodbye because The Wrinkled Look is Officially In

Wrinkles Achche Hain - Kiss Ironing Goodbye because The Wrinkled Look is Officially In

Wrinkles Achche Hain - Kiss Ironing Goodbye because The Wrinkled Look is Officially In

The morning rush and looking elegant & crisp are always in direct clash, right ladies? We've all been there. You spend a painstaking hour wrestling with a stubborn saree, ironing out the creases and getting rid of the wrinkles. But just as you step out, a rogue gust of wind can crumple your effort and put you into a land of unwanted folds! 

Yes, we know how frustrating it can get! But is there a better way? 

Well, darlings, fret no more, the wrinkled look is officially in because Wrinkles achche hain! Yes, believe it or not, wrinkles are good especially when you are wearing handloom or tissue sarees. 

Imperfections are the key to unlocking a whole new level of Saree Love

Life is beautiful and you can enjoy it just as is instead of trying for perfection at every level.

 “Imperfections are not mistakes; they’re the marks of uniqueness and the badges of courage. – Brené Brown”. 

Embrace the beauty of the natural folds of your saree. 

Did you know, sarees were never meant to be rigid testaments of ironing prowess? Throughout history, the saree has been synonymous with fluid beauty and graceful drapes. 

The beauty of a saree is accentuated by the way the iconic ‘pallu’ flows and falls gracefully. The signature sensuality and playful elegance that a saree exudes would go unnoticed without the natural folds. 

Saree Love by Modern Indians

Believe us, when we say - modern Indian woman loves a saree that moves with them and breathes with them. That is one of the main reasons why handloom sarees are so popular with young ladies. 

Soft sarees with natural folds allow them to embrace life’s adventure without the constant worry of wrinkles and creases.

Want to answer back the Internet Trolls?

Before the internet trolls sharpen their keywords let’s answer the elephant in the room - how do you answer the comments and looks? Well, unwanted suggestions like “You could have ironed your saree”, “Your look could have been crisper”, are common from the not-so-well-wishers. 

However, let’s give them the ‘talk-to-the-hand’ look next time they make their pronouncements. 

“Bless your heart”, can always be your comeback, because they need some blessings IRL. 

Life is busy, darling. Who has the time or, frankly, the energy, to iron a six-yard masterpiece before every single wear? 

Sarees are meant to be lived in, loved in, and celebrated in all their crinkly glory. 

Wrinkles Achche Hai

Imagine a world where elegance embraces sustainability. This isn't a utopian dream, but the heart of the Wrinkles Achche Hain movement, spearheaded by forward-thinking CSIR scientists. It all began with a simple act of environmental consciousness: skipping the iron on Mondays and celebrating the natural folds in clothing. The result? A significant reduction in carbon footprint, proving that even small changes can have a big impact.

Professor Solanki of IIT Bombay, founder of the Energy Swaraj Movement, reports a staggering reduction of nearly 1,25,000 kg of carbon emissions every Monday! This is the power of collective action. You, as a member of the Huts & Looms family, can be a vital part of this green revolution.

Let's transform your sarees into sustainable statements:

  • Sarees, especially handloom varieties, were never meant to be ironed flat. Their beauty lies in the flow and drape, naturally accentuated by folds. Embrace these folds – they're a badge of tradition, comfort, and eco-consciousness.

  • Channel Rekha and Deepika Padukone's effortless elegance in flowing chiffons. The saree's essence is comfort and confidence, not a perfectly ironed look.

  • Love linen? Its natural texture doesn't require a crisp finish. Embrace the wrinkles – they're a sign of the fabric's eco-friendly nature! Extend this philosophy to other workwear. Embrace the natural folds and contribute to a greener future.

  • Many offices are WAH-friendly! Take advantage by wearing your favorite handloom saree, complete with its natural folds. Feel comfortable, stylish, and environmentally conscious.

Join the Wrinkles Achche Hain movement by:

  • Iron-Free Mondays: Make skipping the iron a weekly ritual. You'll conserve energy and reduce your carbon footprint.
  • Flaunt the Folds: Celebrate the natural folds in your sarees, handloom or otherwise. They're a badge of environmental consciousness, confidence, and effortless style.
  • Spread the Word: Share the Wrinkles Achche Hain message with your friends and family. Together, we can make a significant impact on the environment.

The Huts & Looms family is synonymous with a love for sarees. Let's combine that love with a commitment to a sustainable future. Embrace the natural beauty of your sarees, ditch the iron on Mondays, and join the Wrinkles Achche Hain revolution!



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